Expert Reveals Hidden Message in Coca-Cola Logo That People Never Notice

The iconic Coca-Cola logo contains a hidden message

A consumer expert has revealed a hidden message in the Coca-Cola logo that many people have overlooked until now.

The Coke brand is one of the most recognized worldwide - primarily due to its iconic logo.

Although the company has introduced new recipes and variations of the famous fizzy drink, the Coca-Cola logo has remained unchanged for many years.

Richard Lau, president of LOGO.com, stated: "Businesses cannot underestimate the importance of a great logo; it serves as the link between a company and its potential customers, and is what customers will remember the most."

Although you might not think much is hidden in the simple yet effective logo of Coca-Cola, Lau highlighted that the second 'C' has a somewhat unknown significance.

"This subtle message might go unnoticed, but it subconsciously fosters a positive connection with the brand in consumers' minds," the expert added.

It was back in 1969 when the globally recognized logo was first used, after the brand's early advertiser, Frank Mason Robinson, proposed the name Coca-Cola.

The logo was presented in a 'red box, with [Robinson's] Coca‐Cola script underlined with a white wave, or Dynamic Ribbon Device', the Mirror reports.

This follows the announcement by the Coca-Cola company that it was altering its iconic recipe.

"As part of its ongoing innovation agenda, this fall in the United States, the company plans to introduce a product made with U.S. cane sugar to broaden its Trademark Coca-Cola product range," a news release from the Coca-Cola Company stated.

The Coca-Cola logo is among the most recognizable globally

NBC News indicates that in the US, Coca-Cola is usually sweetened with corn syrup, while in Mexico and many European countries, the recipe uses cane sugar (the new formula).

Although some welcomed the news, industry experts have previously noted that altering the formula specifically for Coke sold in the US would require significant changes to its supply chains.

"The food and beverage industries in the U.S. began using corn syrup in the past due to cost considerations. It is less expensive than sugar," Ron Sterk, a senior editor at SOSland Publishing, which provides information for the ingredients industry in the States, told Reuters.

Regardless of how it's made, there's no question that the iconic Coca-Cola logo isn't changing anytime soon.