Reporter Targeted by 6-7 Meme During Live Broadcast Speaks Out After Viral Clip

Olivia Cleary had to overlook the crowd's antics while covering a football game between Oregon State University and Lafayette University

An Oregon sports reporter has addressed the situation after a video of her being teased by fans referencing the trending '6-7' meme went viral.

Olivia Cleary, working for ABC affiliate KEZI, was attempting to fulfill her reporting duties at the football game between Oregon State University and Lafayette University on October 18 when she was surrounded by rowdy fans.

The clip, which has garnered over six million views, shows Cleary trying to report on the game as at least six fans appear behind her on screen.

One man leans into the frame, while another loudly shouts 'SIX SEVEN' at the camera. Throughout the disruption, Cleary strives to maintain her focus and continue her reporting.

What is the '6-7' meme?

The 6-7 trend has spread so quickly that some teachers have had to prohibit it in classrooms, and it appears to have started with the American rapper Skrilla, who released a rap song titled 'Doot Doot (6 7)' where he states: "6, 7, I just bipped right on the highway (bip, bip)."

After the song was released, the phrase gained its own momentum and is now often accompanied by an up-and-down hand motion.

How did Cleary react to the viral clip?

On October 20, the reporter turned to Twitter to acknowledge the response to her report and to express gratitude to those who offered kind words after witnessing the chaos she experienced.

Cleary wrote: "I’m aware of the circulating video and want to thank everyone for the support! At the beginning of my live shot, fans were kind and added a fun element to my coverage. As it continued, a few fans stayed and things got a bit out of control, which is what you saw.

"Overall, Beaver Nation has been very welcoming to me. Live TV is unpredictable and sometimes you just have to go with the flow!"

Cleary was praised by fellow reporters for her response (KEZI)

How have others responded to the report?

Cleary's reaction followed a tweet from Beaver Athletics, Oregon State University, stating they were 'aware of the incident circulating on social media involving disruptive fan behavior during a live report'.

"The actions displayed do not reflect the values of Beaver Nation or our fan code of conduct," the statement read, adding: "We are reviewing the situation further and apologize to the reporter for her experience. We also commend her professionalism and composure in handling the moment."

Cleary has also gained support from some of her journalist colleagues, including Cameron Derby, another sports director for KEZI, who called the fans' behavior 'ridiculous'.

"Olivia did not deserve this. No one does. If the game isn’t exciting enough, go home," he wrote.